Brockleby's scoops listing with Waitrose
20 November, 2009
Organic pork pie producer Brockleby's has won a contract to supply its pies to supermarket chain Waitrose.
The company, from Asfordby Hill, near Melton Mowbray, will be putting its wares into a Waitrose store in Stamford early next year. Brockleby's hopes its pies will later go nationwide with the chain.
The contract was signed when the company was contacted by Waitrose after winning a taste competition in the retailer's Made in Britain Awards, organised in association with Country Living magazine. Ian Jalland of Brockleby's said: "Our pies are very popular, but they aren't widely available at the moment. I don't know what volumes are involved, but it will be a significant piece of business for us."
A Waitrose spokeswoman said: "We are working on the launch of the pies into the Stamford branch with a view to extending the product into more stores at some point in the future."
Melton Mowbray Pork Pie Association chairman Matthew O'Callaghan said it was "extremely good news that the excellence of Melton Mowbray pies has been recognised by a major supermarket".