The new outlet, Gail's fifth, is due to open in November and will have its own unique interior as with all other Gail's shops. Co-general manager Emma King told British Baker the company will be keeping many of the existing features of the building, such as some old tilework, and the design is planned to have a Moroccan feel to it. "We don't want to be a cookie cutter-type brand. We try to ensure each store is different," said King.
Gail's sweet range has recently had an overhaul, with around a 90% change in the on-shelf offer compared to last month, she said. It is also trialling a range of products at Harvey Nichols.