Brannigans' nostalgic move

31 July, 2009
Page 14 

United Biscuits (UBUK) has redesigned its Brannigans' crisps packaging and reverted to its traditional brown paper-bag style, due to a growing trend for nostalgic brands. The range will continue to feature Mr Brannigan on-pack and will also highlight its 65% reduction in saturated fats.

The crisps are available in Roast Beef and Mustard and Smoked Ham and Pickle flavours in 40g bags.

"Brannigans has always had a very loyal consumer base, due to its strong British flavours and quality ingredients," commented Helen Warren-Piper, director of bagged snacks, UBUK. "There is a growing consumer demand for nostalgia brands and we feel that the new packaging will strike a chord with those who remember the old brown paper bag."

''www.unitedbiscuits.com''





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