60-second sales pitch

03 July, 2009
Mike Godwin, managing director, Mövenpick Ice Cream
Page 16 

== What's new? ==


To reflect our Swiss heritage, all-natural ingredients and premium positioning, the look and feel of the Mövenpick brand has been rebranded. We've also introduced two new flavours: Ricotta & Pink Pepper and VSOP Cognac ice creams.



== Why should bakery retailers and cafés serve ice cream? ==


Ice cream is refreshing and versatile, and a growing number of outlets sell additional lines to capitalise on out-of-home consumption. Ice cream is so popular, it can prove a profitable additional revenue stream.



== What's so different about your product? ==


Mövenpick offers 28 flavours, including classics such as Strawberry, Vanilla Dream and Swiss Chocolate, along with our more exotic range, such as Grapefruit & Orange sorbet and Crème Brûlée ice cream. However, we go beyond the desserts concept, with savoury products such as Balsamic Vinegar sorbet.



== Why choose your ice cream over your rivals'? ==


We pride ourselves in offering outlets a unique product with a significant point of difference. Our specialist sales team advises customers on advertising and POS support, pricing guidelines, menu and recipe creation, as well as freezing solutions.



== Bottom line, how much cash will this make? ==


Our product comes in 5-litre and 2.4-litre tubs priced at between £12 and £15. Each offers approximately 24 100ml scoops, so a minimum 70% POR is there for the taking.

Site Search


    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.

Events Calendar