60-second sales pitch

03 July, 2009
Mike Godwin, managing director, Mövenpick Ice Cream
Page 16 

== What's new? ==

 

To reflect our Swiss heritage, all-natural ingredients and premium positioning, the look and feel of the Mövenpick brand has been rebranded. We've also introduced two new flavours: Ricotta & Pink Pepper and VSOP Cognac ice creams.

 

 

== Why should bakery retailers and cafés serve ice cream? ==

 

Ice cream is refreshing and versatile, and a growing number of outlets sell additional lines to capitalise on out-of-home consumption. Ice cream is so popular, it can prove a profitable additional revenue stream.

 

 

== What's so different about your product? ==

 

Mövenpick offers 28 flavours, including classics such as Strawberry, Vanilla Dream and Swiss Chocolate, along with our more exotic range, such as Grapefruit & Orange sorbet and Crème Brûlée ice cream. However, we go beyond the desserts concept, with savoury products such as Balsamic Vinegar sorbet.

 

 

== Why choose your ice cream over your rivals'? ==

 

We pride ourselves in offering outlets a unique product with a significant point of difference. Our specialist sales team advises customers on advertising and POS support, pricing guidelines, menu and recipe creation, as well as freezing solutions.

 

 

== Bottom line, how much cash will this make? ==

 

Our product comes in 5-litre and 2.4-litre tubs priced at between £12 and £15. Each offers approximately 24 100ml scoops, so a minimum 70% POR is there for the taking.





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