In the market for... five-a-day

31 October, 2008
Page 24 
Encouraging consumers to eat five portions of fruit and veg a day is a big part of the food industry, writes Wayne Caddy. For consumers, the five-a-day concept makes sense and is easy to understand. Given this, can the baker target incremental sales with products specifically designed for achieving one of your five-a-day?
Super fruity orange and raisin muffinThis muffin recipe is typical of a healthier product without any compromises on indulgence.IngredientsHeat-treated cake flour 1,000gBaking powder 60gSalt 20gRapeseed oil 480gEgg 480gOrange pulp with zest 760gHoney 760gRaisins 880gMethod1. Sieve all dry ingredients and weigh into a mixing bowl. Using a beater attachment, mix the dry ingredients until they are evenly combined.2. Add all the liquids to the bowl and mix for 2 minutes on first speed. Scrape down.Top tip: ensure the honey is weighed out last. The oil will stop the honey sticking to the sides of the container. 3. Now mix on second speed for 3 minutes. Scrape down and mix in the raisins on first speed for around 30 seconds or until evenly dispersed.4. Deposit into large muffin case (120g). Alternatively, use a lined loaf cake tin.5. Add 5g of the orange pulp and zest.6. Bake at 200?C for 25 minutes or until golden brown.7. Brush with a little runny honey.Top tip: I discovered a great tinned orange and zest pulp supplied by Treelinks Ingredients - basically an unsweetened pulp packed with chunky zest. If you use freshly squeezed orange and grated zest, then I would recommend reducing the honey level accordingly to balance out the increased sweetness.I have based some of my research on the following sites. I found the NHS five-a-day site particularly useful:[http://www.5aday.nhs.uk]tinyurl.com/56gkw6[http://www.treelinks.net]Also, check out the FSA guidance to compliance version 1 April, 2008, based on European regulation No. 1924/2006 on nutrition and health claims made on foods.[http://www.foodstandards.gov.uk]



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