Starbucks and Costa aim for international growth
16 February, 2007
Coffee giants Starbucks and Costa Coffee have both announced plans for further overseas expansion.
Starbucks, which recently opened its first stores in Brazil and Egypt, is to open its first outlets in Russia this summer. The company plans to open 10 sites in St Petersburg and Moscow in August. It will also enter the Indian market for by the end of 2007.Starbucks, which operates around 13,000 sites around the world, plans to open 2,400 new stores by the end of this year.Meanwhile, Whitbread, the leisure group, has opened its first Costa Coffee stores in Eastern Europe. The sites in Rzeszow, Poland, in Bucharest, Romania, and in Sofia, Bulgaria, all opened before the end of January under franchise deals. The group has also opened three sites in Shanghai, China, since it announced plans in June to expand into the country through a joint venture. The company plans to operate a total of 2,000 Costa coffee stores in the next five years.