Search for raisin innovation
07 July, 2006
You have just over a week left to enter the California Raisin Administrative Committee’s (CRAC) competition to find innovative uses of its raisins.
The best innovation will win an all-expenses paid study trip for four people to California, plus an unspecified amount of support for advertising and public relations for the winning product. The second and third prize winners will also receive “worthwhile” support for promotion, said the UK arm of the Californian raisin industry.Entries should feature an innovative use of the US raisins, juice concentrate or paste, said CRAC: “A raisin scone would not win.” Sandwich makers and bakery foodservice suppliers are among those encouraged to enter.The deadline for entries is July 17. Contact CRAC on 020 8741 8513 or via email at email@example.com