House of Cuckoo to launch in 20 Waitrose stores

17 September, 2013

New cupcake business House of Cuckoo will be launching products in 20 Waitrose stores from November.

The stores, listed below, include two London flagship stores.  

Originally due to launch this month, the brand will be available from 1 November this year. The range will include two flavours: banana and vanilla, and beetroot and chocolate. An RRP for a box of four will be announced shortly.

House of Cuckoo co-owners Carolyn Nicholas, originally from America, and Chieko Clark, met while dropping off their children at school in Cuckfield. After discussing the difficulties of increasing their families’ fruit and vegetable intake, as well as their love of cake, the pair decided to incorporate the two.

Nicholas’ great-grandparents owned a bakery in Trenton, New Jersey, and the duo decided to use the family’s 90-year-old cake recipe to build their range.

“As far as I can remember I was baking with my mother and grandmother, so I was constantly in the kitchen,” said Nicholas. “Chieko and I were baking my grandmother’s banana cake recipe, and we thought if we can do it with banana, why can’t we mix other things into this?”

Clark added: “The kids were at the age when we were puréeing their food. The children love sweet treats, so by mixing it into the cakes we were killing two birds with one stone.”

Waitrose stores listing the cupcakes are: Canary Wharf; Oxford Street (John Lewis); Bluewater; Aylesbury; Dartford; Morningside; Rohais (Guernsey); Southsea; Berkhamsted; Colchester; Formby; Oakgrove; Rushden; Sudbury; Cambridge; Comely Bank; Lymington New; Parkstone; Sheffield; and Wolverhampton.





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