Nut-free bakery furthers Tesco relationship

15 February, 2013
Just Love Food Company's pirate cake

Just Love Food Company's pirate cake

Just Love Food Company has expanded its relationship with Tesco, with new products launched into 140 UK stores.

The plant bakery, set up by Mike Woods, formerly of Memory Lane Cakes, began supplying Tesco in April 2011, with four lines available in 42 Tesco stores in Wales.

Woods attended a ‘Meet the directors’ event at Tesco’s head office in Cheshunt just before Christmas, and had the opportunity to showcase the bakery’s products to the national head category buyer.

Following the event, the national supermarket firm had enlisted the bakery to supply two of its cakes - a pirate and a princess cake - to 140 stores in the UK. If the product is a success in those stores, there is the potential to expand the supply deal to 350 stores, and two more product lines to be added, according to Tesco.

Woods said he anticipated this could increase turnover by 80%.

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