Just Desserts sees cakes rise 60%

16 November, 2012

Yorkshire bakery and patisserie Just Desserts said sales of its cakes increased 60% in the last three financial quarters.

The firm is putting the rise down to the combined effect of the Jubilee and the BBC’s Great British Bake Off programme.

Sales of Victoria sponge, coffee and walnut cake and lemon cake have increased 57%, 61% and 46% respectively, said the company, while sales of Fat Rascals - a type of Yorkshire tea cake - increased 91%.

The company, which supplies the foodservice and hospitality markets, said the increased demand had been most notable in the cafe sector.

James O’Dwyer, Just Desserts managing director, said: “Despite tough economic conditions, we are enjoying an increased period of sales as more and more consumers are looking for an affordable, indulgent treat of a cake and coffee, as purses are squeezed.  

“Afternoon tea has seen a resurgence since the Jubilee celebrations and consumers are swapping an expensive restaurant meal out for a high tea with a slice of Victoria sponge.”

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