Morrisons sees sales dip

08 November, 2012

Morrisons saw total sales down 0.4% in the 13 weeks to 28 October 2012, as fragile consumer confidence continued to take its toll.

Like-for-like sales were down 2.1% (excluding fuel).

The retailer said consistently high levels of promotional activity in the market had also had a negative effect, with sales lower than anticipated.

However, Morrisons said it was making good progress delivering strategic initiatives, which would provide a solid foundation for future growth.

During the third quarter it introduced its Fresh Market format to a further 35 stores, and said it was on track to meet its target of extending the format to 100 stores by the end of this fiscal year.





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