The latest grocery share figures from Kantar Worldpanel for the 12-week period to 28 October 2012, published today, revealed a 0.5% drop in market share for both Tesco and Morrisons year-on-year to 30.5% and 11.5% respectively.
Aldi continued to make its stamp on the market by reaching an all-time record high of 3%, with Lidl experiencing a 0.2% lift year-on-year to 2.7% and Iceland moving up by 0.1% to 2% for the 12-week period.
Edward Garner, director at Kantar Worldpanel, said: “Morrisons’ performance this month will cause concern, with its share dropping from 12% to 11.5% and a decline in sales of 0.4%. Recent announcements about the development of online and convenience, which are the two fastest-growing grocery channels, will no doubt be given added urgency as these channels continue to deliver growth for competitors.”
Kantar Worldpanel said Sainsbury’s, which last month reported a 4.3% lift in sales for the 16 weeks to 29 September 2012, was the “stand-out performer” during the 12 weeks, as it increased its market share by 0.4% to 16.8% compared to the same period last year.
Asda remained level at 17.5% year-on-year and Waitrose managed to boost its position within the grocery sector with a 0.2% increase to 4.7%.
Grocery inflation for the same 12 weeks stood at 3% – a 0.4% rise on the same period last year – which Kantar Worldpanel believes will continue to increase in the future, due to high food prices on an international scale working their way through to retail channels.