Adelie to take on Hain Daniels sandwich business

05 November, 2012

Adelie, the food-to-go business behind Buckingham Foods and Urban Eat, has acquired the sandwich business and Daily Bread brand from Hain Daniels.

The deal, for an undisclosed sum, sees Adelie’s prepared fruit business go in the opposite direction.

Earlier this year Adelie received an investment injection from India Hospitality Corporation (IHC) and said it would be looking to strengthen its position in the UK food-to-go market.

Chris Thomas, chief executive of Adelie, said: “This is a real win/win deal for both parties and is a collaboration that plays to the strengths of both businesses. Adelie will be able to leverage some real benefits from the additional sandwich volume and, in turn, the fruit business is a great fit for Hain’s UK operation.

“We will also be working with Hain Daniels to support them on distribution for their fruit business, further strengthening our partnership and ensuring both parties continue to provide a great service to the customer.”

The acquisition means Adelie’s Southall facility in London will take up the production previously undertaken by Hain Daniels at Luton.

There is a small amount of work required on the infrastructure of the Southall factory before the proposed product transfers can take place, but it is anticipated that the process will be complete by the end of Q1 next year.

Ravi Deol, chief executive of Adelie’s parent company IHC, added: “We were very clear, when we bought Adelie earlier this year, that we had ambitious plans for the business and I think this deal underlines our commitment to increasing Adelie’s share of the dynamic food-to-go market.”





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