Aldi and Waitrose top Christmas pudding test

05 November, 2012

A Christmas pudding from discount supermarket chain Aldi has beaten upmarket rival Fortnum & Mason in a taste test, according to a magazine.

The £7.99 orange-topped pudding came second, with Good Housekeeping describing it as “delicious”, while the upmarket £24.95 version was “a real disappointment”, in 29th place out of 32 tested.

Overall, the supermarkets fared well in the test – with the winner coming from Waitrose – and it concurs with a study by Which? from last year, which suggested supermarket mince pies were also better than upmarket rivals.

For its annual taste testing, experts at Good Housekeeping magazine sampled 162 different types of champagne, smoked salmon, turkey, cranberry sauce, stuffing, Christmas pudding, brandy butter, mince pies, mulled wine, Christmas cake and Stilton.

Site Search

Supplier Webinars 

    Grain for Good: Natural Ingredients for a Fitter Future

    If you have a stake in the future of the bakery industry, and need market and technical insights on natural ingredients, this webinar is a must.

    Insights from the Bakery Market Report 2014

    On demand Web Broadcast: British Baker presents expert opinion and discussion on the retail bakery market, offering an insight into its  Bakery Market Report.


Technical Papers 

Events Calendar


With bite-size portions going mainstream, will you be downsizing any of your products?

  • Yes
  • No