The manufacturer of muffins, cupcakes, flapjacks and cake slices, was voted the winner by visitors to the show, at Birmingham’s NEC, which aimed to find the business that had made the greatest investment in the future of the food and drink industry.
In its entry, the firm said that innovation was at the heart of everything it does. "Last year we launched the world's first one portion of fruit bakery snack, this year we launched the first ever range of individually wrapped mini cupcakes and muffins after a £3M investment in a fully automated packing line," it said.
In December last year British Baker reported that The Fabulous Bakin' Boys were looking to double the size of the business by 2015 and increase its workforce by 25% in the next year.
Artisan Bread Organic, Pieminister and Brook Food Processing Equipment were among those shortlisted for the title of champion.
The Great British Bounce Back, is an initiative from William Reed Business Media – publisher of British Baker – to showcase best practice across the food and drink industry, with recognition for those going the extra mile to invest in its future.
Any company involved in UK food manufacturing, processing and logistics was eligible to enter, whether they were a primary producer, processor or supplier.
The shortlisted competition entries were announced in the week leading up to Foodex, and were then showcased at the event.
Visitors to the show were asked to vote for the entry they thought demonstrated the greatest investment in the future of the food and drink industry, with the winner to be profiled in British Baker’s sister title Food Manufacture.